I was recently commissioned to create the complete branding and style guide for The Whole Bean, a highly anticipated coffee shop set to open its doors in the heart of a stunning and vibrant neighborhood in our city. Known for its captivating atmosphere and lively energy, this upcoming establishment needed a comprehensive brand identity that would not only captivate but also deeply resonate with its diverse and discerning target audience. From crafting the perfect logo to curating a cohesive visual style, every aspect of The Whole Bean's brand was meticulously designed to deliver a truly exceptional coffee experience.